Sunday, March 18, 2012

Implementing Community Relations Campaigns

PepsiCo has always had a great presence within society. Their community relations efforts have always been based on the welfare of the community. Pepsi is one organization in the corporate world that understands the importance and mutual benefits of a strong community relations effort. PepsiCo supports it's core values and message through the promotion of three basic ideas.  PepsiCo bases their community relations strategies off of a health, environment and educational basis. Not only does PepsiCo's product and production support these categories, but their foundations and cooperation within various communities also strengthen these areas.





The organization is very passionate about each of these sub-categories of community relations. PepsiCo is very concerned with the well-being and fundraising for underserved communities. The PepsiCo organization is a goal oriented and results driven organization that understands the importance of evaluating each campaign. They are constantly checking up on the communities in which they have delivered to. They have proven results that keep PepsiCo such a credible organization.

PepsiCo spearheads a variety of foundations that are put in place for the benefit of society.  In 2009, The PepsiCo Foundation fronted 5 million dollars to promote the well- being and health of children living in  rural India and Bangladesh. The organization is making great strides across the globe.

Recently, PepsiCo has partnered with the YMCA and continues to donate annually to their organization.  With this partnership brings new public health initiatives that seek to promote healthier living for millions of underserved Americans. The funding from Pepsi also goes into strategic planning by public community leaders for the betterment of their community.

Environmentally, PepsiCo is a very friendly organization. To help minimize the growing water crisis faced by millions around the globe, Pepsi has created solutions, both internally and externally to help people attain sustainable and safe water.  Pepsi has worked with improving not only water quantity, but the quality too.
                       

Education is also a major part of PepsiCo's community relations work. PepsiCo understands the importance of having a good education, and that it shapes peoples futures. The PepsiCo website quotes, "Education is an essential tool for economic achievement, advancement and mobility. Our funding has helped hundreds of organizations over the past decades significantly increase opportunity and advancement in urban communities. We affirm our commitment to this objective with a renewed dedication to funding dropout-prevention initiatives in U.S. public schools. Studies show the impact of "prevention" dollars to keep children in school is effective and sustainable. Our priority is to focus on spreading evidence-based programs that contribute to lessening dropout incidence in schools with the most chronic and acute dropout rates." PepsiCo's objective has been to foster economic achievement and mobility for underserved and minority populations, and those at economic risk.


In conclusion, PepsiCo has a great interest in their community relations. The organization is extremely outgoing and concerned with results. The organization partners with credible NGO's and Non-Profits only, who have shown positive results in the past and have great track records. I believe that PepsiCo wants to be sure that they're investments and donations are going to actually help people.